Above + Beyond 2024
Above + Beyond is Passion’s annual giving campaign, focused on inspiring generosity and mobilizing resources for organizations around the world. In 2024, the initiative raised over $6.5 million. The goal for this year’s environment was to create a fully immersive, interactive space where people could see themselves within the story — fostering ownership, participation, and a deeper connection to the mission.
Type
Brand Activation, Custom Fabrication, Environment Design
Date
August 2024
Service
Brand Activation
Client
Passion City Church
Synopsis
For this year’s Above + Beyond, the environment became a living narrative — a space where movement, light, and texture invited people to step into the story themselves. Every detail was designed to blur the line between viewer and participant, allowing each person to feel woven into the greater mission. The space carried a sense of momentum and possibility, echoing the belief that when we give above what’s comfortable, we step into a future far beyond what we can imagine.
Collaborators
Graphic Design: Josh Wood, Dawson Brown, Matt Wrightson, Andrew Kinzer
Art Direction: Chandler Saunders
Creative Direction: Leighton Ching
Photographer: Jacob Watson, Evan Woodrum
Fabrication: Ashley Graves, Keegan Majers
